Ramón Luis Ayala Rodríguez (born February 3, 1977), known professionally as Daddy Yankee, is a Puerto Rican singer, songwriter, rapper, actor and record producer. Ayala was born in Río Piedras, Puerto Rico, and was raised in the neighborhood of Villa Kennedy Housing Projects. Daddy Yankee is the artist who coined the word Reggaeton in 1994 to describe the new music genre that was emerging from Puerto Rico. He is known as the "King of Reggaetón" by music critics and fans alike.
Ayala aspired to be a professional baseball player, and tried out for the Seattle Mariners of Major League Baseball. Before he could be officially signed, he was hit by a stray round from an AK-47 rifle while taking a break from a studio recording session with reggaeton artist DJ Playero. Ayala spent roughly one and a half years recovering from the wound; the bullet was never removed from his hip, and he credits the shooting incident with allowing him to focus entirely on a music career. In 2004, Daddy Yankee released his international hit single "Gasolina", which is credited with introducing Reggaeton to audiences worldwide, and making the music genre a global phenomenon. Since then, he has sold around 20 million records. Daddy Yankee's album Barrio Fino made history when it became the top-selling Latin music album of the decade between 2000–2009. In 2017, Daddy Yankee, in collaboration with Latin pop singer Luis Fonsi, released the hit single "Despacito". It became the first Spanish-language song to hit number 1 on the Billboard Hot 100 since "Macarena" in 1996. The single gained global success. The video for "Despacito" on YouTube received its billionth view on April 20, 2017, and became the most watched video in YouTube's history. Its success led Daddy Yankee to become the most listened artist worldwide on the streaming service Spotify in June 2017, the first Latin artist to do so.
As of 2017, Daddy Yankee has won 82 awards from 270 nominations since his rise to international fame in 2004. He has won 5 Latin Grammy Awards, 2 Billboard Music Awards, 14 Billboard Latin Music Awards, 2 Latin American Music Awards, 8 Lo Nuestro Awards, an MTV Video Music Award and 6 ASCAP Awards. He also received a Puerto Rican Walk of Fame Star, special awards by People en Español magazine, and the Presencia Latina at Harvard University. He was named by CNN as the "Most Influential Hispanic Artist" of 2009, and included in Time 100 in 2006.
Daddy Yankee is often considered to be one of the pioneers within the Reggaeton genre. Ayala was originally going to become a professional baseball player but he was shot in his leg while taking a break from a studio recording session. The bullet was never removed and he credits this incident with allowing him to pursue a musical career. He first appeared on the 1991 DJ Playero's Mixtape, Playero 34, with the song "So' Persigueme, No Te Detengas". His first official studio project as a solo artist was No Mercy, which was released on April 2, 1995 through White Lion Records and BM Records in Puerto Rico. Early in his career he attempted to imitate the rap style of Vico C. He went on to emulate other artists in the genre, including DJ Playero, DJ Nelson, and Tempo taking elements from their styles in order to develop an original style with the Dembow rhythm. In doing so, he eventually abandoned the traditional model of rap and became one of the first artists to perform reggaeton. Throughout the 1990s, Daddy Yankee appeared in several of DJ Playero's underground mixtapes which were banned by the Puerto Rican government due to explicit lyrics; these songs would later be among the first reggaeton songs ever produced. DJ Playero and Daddy Yankee would later be credited for inventing the name "Reggaeton" to describe their music on the album Playero 36 in 1994.
In 1997, Daddy Yankee collaborated with the rapper Nas, who was an inspiration for Ayala, in the song "The Profecy", for the album Boricua Guerrero. He released two compilation albums with original material: El Cartel (1997) and El Cartel II (2001). Both albums were successful in Puerto Rico, but not throughout Latin America. Between those years, Ayala released a total of nine music videos, including "Posición" featuring Alberto Stylee, "Tu Cuerpo En La Cama" featuring Nicky Jam, and "Muévete Y Perrea".
In 2000, Daddy Yankee formed an unofficial duo called "Los Cangris" with Nicky Jam and released several successful singles together. Yankee and Nicky Jam fell apart in 2004 due to personal issues and creative differences. In 2012, Daddy Yankee and Nicky Jam reconciled and performed in various concerts together.
In 2002, El Cangri.com became Ayala's first album with international success, receiving coverage in the markets of New York City and Miami with hits including "Latigazo", "Son Las Doce", "Guayando" and other songs like "Enciende", which talks about different social problems of the era, mentioning 9/11, corruption and religion.
In 2003, Daddy Yankee released a compilation album named Los Homerun-es, which contains his first charted single ("Segurosqui"), five new songs and 12 remakes of DJ Playero's albums songs. that was later charted, "Seguroski", being his first charted single after six of them.
In 2003, Ayala collaborated for the first time with the prestigious reggaeton producers Luny Tunes on the album Mas Flow, with his commercial success song "Cógela Que Va Sin Jockey" (a.k.a. "Métele Con Candela"), and Mas Flow 2.
Ayala's next album, Barrio Fino, was produced by Luny Tunes and DJ Nelson among others and released in July 2004 by El Cartel Records and VI Music. It was the most highly anticipated album in the reggaeton community. Ayala had enjoyed salsa music since he was young, and this led him to include music of genres besides reggaeton in the album. The most prominent of these cross-genre singles was "Melao", in which he performed with Andy Montañez. The album was described as his most complete, and with it he intended to introduce combinations of reggaeton and other genres to the English-speaking market.Barrio Fino was followed up by an international tour with performances in numerous countries including the Dominican Republic, Ecuador, Mexico, Panama, Peru, Honduras, Spain, Colombia, Argentina, Venezuela, and the United States. The album has sold over 500,000 copies in the United States alone and has sold well throughout Latin America and worldwide.
During this same time, Daddy Yankee was featured in N.O.R.E.'s single "Oye Mi Canto" which hit number 12 on the Billboard Hot 100 chart; a record for a reggaeton single at the time. Other successful featured singles included "Mayor Que Yo" and "Los 12 Discípulos".
In 2005, Ayala won several international awards, making him one of the most recognized reggaeton artists within the music industry. The first award of the year was Lo Nuestro Awards within the "Album of the Year" category, which he received for Barrio Fino. In this event he performed "Gasolina" in a performance that was described as "innovative".Barrio Fino also won the "Reggaeton Album of the Year" award in the Latin Billboard that took place on April 28, 2005, where he performed a mix of three of his songs in a duet with P. Diddy. The album was promoted throughout Latin America, the United States, and Europe, reaching certified gold in Japan. Due to the album's success, Ayala received promotional contracts with radio stations and soda companies, including Pepsi. His hit single, "Gasolina", received the majority of votes cast for the second edition of Premios Juventud, in which it received eight nominations and won seven awards. Ayala also made a live presentation during the award ceremony. "Gasolina" received nominations in the Latin Grammy and MTV Video Music Awards. The commercial success of "Gasolina" in the United States led to the creation of a new radio format and a Billboard chart: Latin Rhythm Airplay. According to Nestor Casonu, CEO of Casonu Strategic Management, "Daddy Yankee and 'Gasolina' triggered the explosion of urban Latin music worldwide".
The successful single, "Gasolina", was covered by artists from different music genres. This led to a controversy when "Los Lagos", a Mexican banda group, did a cover with the original beat but changed the song's lyrics. The group's label had solicited the copyright permission to perform the single and translate it to a different music style, but did not receive consent to change the lyrics; legal action followed. Speaking for the artist, Ayala's lawyer stated that having his song covered was an "honor, but it must be done the right way."
On April 30, 2006, Ayala was named one of the 100 most influential people by Time, which cited the 2 million copies of Barrio Fino sold, Ayala's $20 million contract with Interscope Records, and his Pepsi endorsement.
During this period, Ayala and William Omar Landrón (more commonly known by his artistic name Don Omar) were involved in a rivalry within the genre, dubbed "tiraera". The rivalry received significant press coverage despite being denied early on by both artists. It originated with a lyrical conflict between the artists begun by Ayala's comments in a remix single, where he criticized Landron's common usage of the nickname "King of Kings". Don Omar responded to this in a song titled "Ahora Son Mejor", in his album Los Rompediscotecas.
El Cartel: The Big Boss was released by Interscope on June 5, 2007. Ayala stated that the album marked a return to his hip-hop roots as opposed to being considered a strictly reggaeton album. The album was produced in 2006, and included the participation of will.i.am, Scott Storch, Tainy Tunes, Neli, and personnel from Ayala's label. Singles were produced with Héctor Delgado, Fergie, Nicole Scherzinger and Akon. The first single from the album was titled "Impacto", and was released prior to the completion of the album. The album was promoted by a tour throughout the United States, which continued throughout Latin America. He performed in Mexico, first in Monterrey, where 10,000 attended the concert, and later at San Luis Potosí coliseum, where the concert sold out, leaving hundreds of fans outside the building. Ayala performed in Chile as well, and established a record for attendance in Ecuador. He also performed in Bolivia, setting another record when 50,000 fans attended his Santa Cruz de la Sierra concert. This show was later described as "the best show with the biggest attendance in history" and as "somehappy that his album had sold more than those of Juan Luis Guerra and Juanes, and that this was an "official proof that reggaeton's principal exponent defeated the rest of the genres".
Between 2007 and 2008, Ayala made several guest appearances in famous reggaeton compilation albums including Caribbean Connection, Echo Presenta: Invasión, Mas Flow: Los Benjamins, and 20 Number 1's Now.
He appeared on the 2008 Rockstar Games' video game Grand Theft Auto IV as the DJ of Radio San Juan Sounds, with spanglish lines. The radio includes reggaeton songs from Ayala's colleagues, like Wisin and Yandel, Hector "El Father", Tito El Bambino and Jowell and Randy. San Juan Sounds also featured Daddy Yankee's hit "Impacto".
In July 2008, Ayala announced that as part of his work, he would produce a cover version of Thalía's song, "Ten Paciencia". On 17 August 2008 his soundtrack album Talento De Barrio for the eponymous film was released. Prior to the album's release, Ayala scheduled several activities, including an in-store contract signing. The album was awarded as Multi-Platinum by RIAA on 17 April 2009. On February 27, 2009, he performed at the Viña del Mar International Song Festival in Chile. In this event, the artists receive awards based on the public's reaction. After performing "Rompe", "Llamado de emergencia", "Ella Me Levantó", "Gasolina", "Limpia Parabrisas" and "Lo Que Pasó, Pasó" over the course of two hours, Ayala received the "Silver Torch", "Gold Torch" and "Silver Seagull" recognitions. On April 24, 2009, he received the Spirit of Hope Award as part of the Latin Billboard Music Awards ceremony. The recognition is given to the artists that participate in their community or social efforts throughout the year.
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