Erika Michaelann Costell (born November 12, 1992) is an American YouTuber, model and singer/songwriter . She rose to fame when she came from behind the scenes of Jake Paul's Team 10 and announced that Jake and her were dating.
Costell was born in Ohio and has 12 siblings. At the age of 16, Costell began modeling while attending high school. Costell was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school, Costell attended Middle Tennessee State University. She graduated with a bachelor's degree in business administration.
Costell has a YouTube channel where she regularly various posts vlogs, reaction videos and Music videos. She became the Chief Operations Officer of what was formally Jake Paul's Team 10 following the departure of the company's former COO Nick Crompton. In 2018, she broke up with Jake Paul and left Team 10 to pursue her own independent career. She has recently signed with The Orchard.
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